Engine guides
How to rank in every AI answer engine
Each answer engine retrieves and cites content differently. These guides break down exactly what to do for each one — the crawlers to allow, the content shape that gets cited, and the fastest wins.
New to GEO? Start with what Generative Engine Optimization is.
How to rank in ChatGPT
ChatGPT answers brand questions two different ways: from what it memorized during training, and from live web search when search or browsing is active. Ranking well means winning both — being a clear, well-documented entity models learn about, and being a crawlable, citable page its search feature retrieves in real time.
Read the guide →PerplexityHow to rank in Perplexity
Perplexity is the answer engine built entirely around citation — every response is a synthesized answer with numbered footnotes back to its sources. That makes it the most directly measurable GEO surface: if you're not cited, you're not in the answer, full stop.
Read the guide →Google AI OverviewsHow to rank in Google AI Overviews
AI Overviews sits directly on top of Google's existing organic index — it's grounded predominantly in pages that already rank well for a query, then rewritten into a synthesized summary with a few cited links. That makes it less a separate discipline than classic SEO's highest-stakes extension.
Read the guide →ClaudeHow to rank in Claude
Claude's brand knowledge comes from two places: what Anthropic's models learned during training, and, when web search is enabled in a chat, live results grounded much like other search-enabled assistants. Developers and technical buyers are a disproportionate share of Claude's audience, which changes what "ranking well" means in practice.
Read the guide →GeminiHow to rank in Gemini
Gemini sits inside Google's broader ecosystem — the Gemini app, Google Search's AI Mode, and Workspace (Docs, Gmail) — and frequently grounds its answers in live Google Search results. That means most of what drives visibility in Google AI Overviews also drives visibility in Gemini.
Read the guide →Microsoft CopilotHow to rank in Microsoft Copilot
Copilot's answers are grounded primarily in the Bing index, wrapped in a conversational, cited-answer layer, and surfaced across the Edge sidebar, Windows, and Microsoft 365. Ranking in Bing's own index is the single biggest lever, plus a couple of Bing-specific tools that most GEO programs skip.
Read the guide →Track your progress across every engine
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