Guides

Practical GEO guides, not more AI hype

Straight answers on showing up in ChatGPT and Perplexity, appearing in Google AI Overviews, building an llms.txt, and tracking your brand's AI visibility over time.

For Agencies

GEO for Agencies: Running AI Visibility at Scale

Generative engine optimization for agencies: how to structure GEO across multiple clients, report on it credibly, and price it as a service.

August 16, 2026 · 10 min read

Creative pattern of binoculars arranged on a vibrant yellow background, representing a free AI visibility checker tool

Free AI Visibility Checker: See What ChatGPT Says

A free AI visibility checker tool: see exactly what ChatGPT, Perplexity and Google AI Overviews say about your brand right now, no card required.

August 15, 2026 · 8 min read

Golden balance scales beside a laptop on a desk, representing a comparison of RankScale AI, Peec AI, Otterly and AthenaHQ

RankScale AI, Peec AI, Otterly & AthenaHQ Compared

RankScale AI vs Peec AI vs Otterly.AI vs AthenaHQ, compared honestly on pricing, features and fit — plus a free alternative worth trying first.

August 15, 2026 · 10 min read

Laptop, cards and smartphone laid out for online shopping, representing GEO for ecommerce

GEO for Ecommerce: How AI Shopping Picks Winners

GEO for ecommerce: how AI shopping assistants choose what to recommend, which product data matters most, and a practical checklist for online stores.

August 14, 2026 · 9 min read

A vibrant question mark made from colourful blocks on a yellow background, representing a free FAQ schema generator

Free FAQ Schema Generator (Plus Product, Article & More)

A free FAQ schema generator, and a full guide to product, article, organization and local business schema — what each does and how to add it fast.

August 13, 2026 · 10 min read

Close-up of electronic microchips on a circuit board, representing how GPTBot crawls and processes website data

GPTBot Explained: How OpenAI Crawls Your Site

GPTBot explained: what OpenAI's crawler collects, how it differs from ChatGPT's live-browsing bots, and how to allow or block it properly.

August 12, 2026 · 8 min read

Close-up of a spider web in a dark forest setting, representing ClaudeBot's web-crawling activity

ClaudeBot Explained: Why It's Crawling Your Site

ClaudeBot explained: what Anthropic's crawler does, why traffic to it spiked, and how to decide whether to allow or block it in robots.txt.

August 12, 2026 · 8 min read

Aircraft cockpit control panel with illuminated dashboard screens, representing the monitoring focus of Ahrefs Brand Radar

Ahrefs Brand Radar Review: Features & Fit for 2026

Ahrefs Brand Radar review: what it tracks, its data sources, pricing, and where it falls short for teams whose main need is AI-visibility tracking.

August 11, 2026 · 8 min read

Laptop displaying data visualisations and charts, representing a Semrush AI Toolkit review

Semrush AI Toolkit Review: Features, Pricing, Fit

An honest Semrush AI Toolkit review: what it tracks, who it suits, where it falls short for dedicated AI-visibility tracking, and a free alternative to try.

August 11, 2026 · 8 min read

Laptop screen showing a grid of colourful app icons, representing the best AI SEO tools compared

Best AI SEO Tools in 2026: 10 Platforms Compared

The best AI SEO tools for 2026, compared honestly: what each one actually does, who it suits, and where free tiers stop short. No fluff.

August 10, 2026 · 12 min read

A neatly organised to-do list on a clipboard next to a laptop, representing an AI-readable site checklist

A 2026 Checklist to Make Your Site AI-Readable

How to optimize for AI search: a practical, in-order checklist covering crawl access, llms.txt, schema and content structure, free to run on your own site.

July 5, 2026 · 11 min read

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AI Share of Voice: The Metric That Matters Now

AI share of voice explained: how it's calculated, why it beats a single visibility score, what moves it, and how often to check it. With a worked example.

July 3, 2026 · 8 min read

Close-up of a financial graph on a screen, representing tracking AI visibility over time with an AI SEO tool

How to Track Your Brand's AI Visibility

The best AI SEO tool for this is the one you'll actually use weekly. Here's a full process for tracking AI visibility across ChatGPT, Perplexity and more.

July 2, 2026 · 9 min read

Black and white chess pieces on a board, representing competitive strategy in AI answer visibility

Why AI Recommends Your Competitor Instead of You

Want to get cited by AI instead of your rival? Here are the four fixable reasons AI assistants keep naming a competitor, and how to diagnose which applies.

June 30, 2026 · 8 min read

Close-up of a laptop displaying a search engine results page, representing AI Overview SEO

How to Appear in Google AI Overviews

AI Overview SEO explained: what actually influences whether Google cites you, the AI-specific layer on top of organic rank, and a checklist to run today.

June 26, 2026 · 9 min read

Close-up of a magnifying glass, representing how to rank in Perplexity's live-retrieval AI search

How to Rank in Perplexity: A Practical Guide

How to rank in Perplexity and get cited with a link: why crawl access matters most here, what content it rewards, and a step-by-step checklist.

June 23, 2026 · 9 min read

Person holding a smartphone showing the ChatGPT interface, illustrating how to rank in ChatGPT answers

How to Rank in ChatGPT: A Practical Guide

How to rank in ChatGPT and get cited by name: crawl access, structured data, third-party mentions, and a step-by-step checklist you can run today.

June 19, 2026 · 9 min read

Silhouette of a robotic hand reaching toward glowing light, representing the decision of which AI crawlers to allow or block

The AI Crawlers You Should (and Shouldn't) Allow

How to block AI crawlers selectively: which bots to allow for AI visibility, which are safe to block, and a robots.txt decision framework you can copy.

June 16, 2026 · 9 min read

Close-up of hands typing on a laptop keyboard, representing creating an llms.txt file for a website

What Is llms.txt? The Complete 2026 Guide

What is llms.txt? A complete guide: what it does, how it differs from robots.txt, whether it actually works, and how to create one free in a minute.

June 12, 2026 · 10 min read

Laptop screen showing code, representing how to build structured data with a schema markup generator

Structured Data for AI Search: The Full Guide

A free schema markup generator plus a full guide to structured data for AI search: which schema types matter most, how to add them, and common mistakes.

June 9, 2026 · 9 min read

Woman pointing at a laptop screen showing a comparison chart, illustrating the GEO vs SEO comparison

GEO vs SEO: What's Actually Different in 2026

GEO vs SEO explained: what actually changes, what still overlaps, and how to run both at once. A full comparison with a worked example and checklist.

June 5, 2026 · 11 min read

Robotic hand reaching into a glowing digital network, representing what generative engine optimization does for AI search

What Is Generative Engine Optimization (GEO)?

What is generative engine optimization? A plain-English guide to GEO: what it means, how it works, and how to get started, with a free way to check your score.

June 2, 2026 · 9 min read

See what AI is telling people about you

Free forever for one brand, no card to start. Get your AI visibility score in under two minutes.